User experience (UX) is a newer discipline of design that’s become increasingly crucial in a website's success.
It deals with the emotional experience a visitor has when navigating through your website and how it aligns with their intentions.
A site that is tough to navigate, has slow load times, or is unnecessarily complex can leave a bad taste in your visitor’s mouth and cost you valuable leads. In fact, 88% of online consumers are less likely to return to a site after a bad experience.
Have you ever been to a site that was almost impossible to use? You wait forever for it to load only to be presented with broken links, outdated offers, and a layout that isn’t optimized for a modern day browser?